tag:blogger.com,1999:blog-78569940564541595292024-03-08T07:13:18.260-08:00BH251-SP12Dan O'Dowdhttp://www.blogger.com/profile/08121979636200713074noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-7856994056454159529.post-51452124302086307132012-02-07T09:50:00.001-08:002012-02-07T09:50:51.992-08:00LG Supply Chain<br />
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<a href="http://www.businessweek.com/magazine/content/10_17/b4175037784791.htm">LG
Supply Chain</a></div>
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In
today’s business world, many companies focus on profit. Companies can obtain profit through the
increase of their sales or by the decrease of their costs. In an article in <i style="mso-bidi-font-style: normal;"><a href="http://www.businessweek.com/">Bloomburg Businessweek</a></i>,
LG focuses on decreasing their costs by innovating its supply chain.</div>
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Even
with the increase in sales of their new products, such as the LG Cookie, LG
truly cut costs in their supply chain.
In LG’s former supply chain, divisions within the company made their own
deals with suppliers. This means
that information was not being shared between managers within the same
company. In the new supply chain,
LG created a 50-page procurement list of suppliers to create more centralized
purchases. Moon Ihlwan writes, “By
centralizing purchases, LG has cut more than $2 billion from it annual $30
billion shopping bill” (Moon).</div>
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This
scenario shows a classic case of a company moving from a silo structure to more
of a matrix structure. In a silo
structure, each division controls its own function. No collaboration runs across the different units. This creates difficulties in obtaining
price advantage, as one does not know the price that other divisions are
obtaining. A matrix structure
allows for collaboration throughout all of the divisions. For example, in a matrix structure,
different divisions are able to know the price that each paid to their
suppliers. This gives the company
the ability to lock in premium prices due to cooperation along the divisions.</div>
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Other
articles support LG’s move of focusing on the supply chain by innovating
horizontally. Greater profits do
not always have to come from the innovation of a new product. Sure, a new iPhone or laptop would
increase sales and profits, but it is not the only solution. Success can come from the integration
of existing capabilities within the company. Breaking down silos and thinking horizontally provides
collaborative innovation within the company. The CIA, Central Intelligence Agency, found success in
integrating horizontally. Saul
Kaplan writes about CIA turning to more of a matrix structure: </div>
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With no security risk, disruption
of agency activities, or incremental cost, the CIA has opened up a treasure
trove of valuable data to scientists from academia, government, and industry for
environmental research. To
replicate the capture of this information would be silly and cost-prohibitive,
and I was encouraged that the data were being shared to make progress on an
important social issue. (Kaplan) </div>
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This shows how success does not always have to be measured
in profit. The CIA used
information technology principles of integrating horizontally to protect the
United States. The free sharing of
information allows the different divisions of the CIA to be on the same page. This gives the CIA an advantage in
protection as they are not barred from any information within the CIA.</div>
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These
two cases prove how information technology exists throughout many fields for
many different purposes. LG did
not use information technology to innovate in product design, but they also
used it in the supply chain. The
CIA used IT principles to help protect the United States through horizontal
information sharing. With its many
uses, information technology is important in today’s world.</div>
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Word Count: 519</div>
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Main Article: <a href="http://www.businessweek.com/magazine/content/10_17/b4175037784791.htm">http://www.businessweek.com/magazine/content/10_17/b4175037784791.htm</a></div>
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Resources:</div>
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Ihlwan,
Moon. “Innovation Close-up: LG
Electronics.” <i style="mso-bidi-font-style: normal;">Bloomberg Businessweek</i>.
Bloomberg, 15 Apr. 2010. Web. 6 Feb. 2012.
<http://www.businessweek.com/magazine/content/10_17/b4175037784791.htm>.</div>
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Kaplan,
Saul. “Innovators, Break Down
Those Silos.” <i style="mso-bidi-font-style: normal;">Bloomberg Businessweek</i>.
Bloomberg, 8 Feb. 2010.
Web. 6 Feb. 2012.
<http://www.businessweek.com/innovate/content/feb2010/id2010028_390003.htm>.</div>
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Related
Articles:</div>
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<a href="http://www.businessweek.com/magazine/content/10_17/b4175037784791.htm">http://www.businessweek.com/magazine/content/10_17/b4175037784791.htm</a></div>
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<a href="http://www.businessweek.com/magazine/content/10_17/b4175034779697.htm">http://www.businessweek.com/magazine/content/10_17/b4175034779697.htm</a></div>ChrisMhttp://www.blogger.com/profile/16778980660319460051noreply@blogger.com0tag:blogger.com,1999:blog-7856994056454159529.post-69940619253443637602012-02-06T16:05:00.000-08:002012-02-06T16:05:15.795-08:00Data-mining in Politics<br />
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">President Obama’s
re-election campaign is implementing a data-mining
tool, “Project Dreamcatcher.” It uses text analytics to analyze voter’s
opinions, so that promoters will know how to influence the electorate. Rayid Ghani is the “chief scientist” of the
operation. He’s determined to help<b> </b>the
President recognize patterns in voter’s behavior like he has with consumer
behavior in other corporations. Because
of Ghandi’s success in the business world with CRM I believe that “Project
Dreamcatcher” will positively affect Obama’s campaign. <o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;">In a retail
environment Ghandi was able to use “historical transactional data” to form a
personal relationship with individual customers. According to his paper, <i>Predicting Customer Shopping
Lists from Point of Sale Purchase<b> </b>Data, </i>they ran the
experiment in a grocery store because they have consistent steadfast customers. This aspect of the research reflects politics
because habitually voters support one political party. Ghandi’s research is able to predict what
products a customer is most like to buy and what promotional strategies will
affect individuals. Analysts can also
determine how to influence purchases of different products. “The result is a
practical system that increases revenues by up to 11%, and enhances customer
experience and loyalty by giving retailers the tools to individually interact
with customers and anticipate their needs.” If data mining is able to increase
sales in a business environment I think it will increase votes for Obama. <o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;">Through
websites such as, </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><a href="https://my.barackobama.com/page/s/pennsylvania-share-your-story?source=state-blog-pa%5d">“Share
your Story”</a> text analytics will be able to
analyze individual’s complaints and personalize the way targeters’ campaign to
that person. I think that this will increase that voter’s loyalty and influence
a deeper connection with their president.
The article on SlateMagazine.com
says that “Ghandi could isolate keywords and context, then use statistical
patterns gleaned from the examples of millions of voters to discern meaning” of
what people are saying on facebook, twitter, and other forms of social media in
order to form a campaign platform that the constituency will relate to. By analyzing a voter’s thought on Obama or
controversial issues the campaign can target the individual in a way that could
potentially change their ideals. Obama’s
campaign can personalize the data that each person is getting on their
individual social media page. <o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt; line-height: 115%;">With the
execution of “Project Dreamcatcher” campaigning and politics will be
significantly changed. Although, making
a personal connection with each voter will take time and money if a voter that
is on the fence can be targeted and influenced to vote in favor of Obama every
vote will count. According to the
article on SlateMagazine.com Obama’s campaign won’t reveal exactly how they
plan on analyzing the data they collect. They do not want other candidates to
implement their technology. If every candidate
had access to this knowledge then voters would be bombarded with personalized
information. I believe this would
increase the amount of voters that participate in the election because the
population would become more informed.
This would also make campaigning more expensive because having the
data-mining technology would be crucial to competing against other candidates. <b><o:p></o:p></b></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Link to main Article:<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Friday, Sasha
Issenberg|Posted. "Project Dreamcatcher: How Cutting-edge Text Analytics
Can Help the Obama Campaign Determine Voters’ Hopes and Fears. - Slate
Magazine." <i>Slate Magazine - Politics, Business, Technology, and
the Arts - Slate Magazine</i>. Web. 06 Feb. 2012.
<http://www.slate.com/articles/news_and_politics/victory_lab/2012/01/project_dreamcatcher_how_cutting_edge_text_analytics_can_help_the_obama_campaign_determine_voters_hopes_and_fears_.html>.<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Works Cited:<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">Cumby, Chad, Andrew
Fano,Rayid Ghani, and Marko Krema. <i>Predicting Customer Shopping Lists
from PointofSale Purchase Data</i>. Accenture Technology Labs. Web.
<http://www.accenture.com/SiteCollectionDocuments/PDF/shopping.pdf>.<o:p></o:p></span></div>
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<span style="font-family: 'Times New Roman', serif; font-size: 12pt;">"Pennsylvania:
Share Your Story." <i>Barack Obama</i>. Web. 06 Feb. 2012.
<https://my.barackobama.com/page/s/pennsylvania-share-your-story?source=state-blog-pa]>.<o:p></o:p></span></div>
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<br />Samantha Reeveshttp://www.blogger.com/profile/08551816226268252631noreply@blogger.com0tag:blogger.com,1999:blog-7856994056454159529.post-31756580352618013222012-01-17T13:53:00.000-08:002012-01-19T07:31:19.786-08:00BH251 Information Systems Blog<span class="Apple-style-span" style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;"><span style="font-family: "times new roman";"><strong><em>BH251 Information Systems Blog</em></strong></span></span><br />
<br />
<span class="Apple-style-span" style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;"><span style="font-family: "times new roman";">Welcome to the BH251 class blog at Loyola University. For many of you, this will be the first time that you have read a blog, let along submitted material to one. Everything that you write here can be read by anyone... not just me! The goal of this blog is to provide a collaborative forum for students (and those outside the class who share an interest in this subject) to share stories and insights regarding the world of information systems. All blogs are a work-in-progress and the information on this website is no different. Over the course of the next few weeks, beginning in early January 2012, students will be posting items of interest to the blog. This could be news reports or other items of interest that speak directly to the impact of IT or that talk about how companies are using IT or new IT innovation. The only limitation on what you can blog about is that it must involve an information angle so talking about next generation airbags or rocket engine technology won't work. If you have any doubts as to whether the article you want to blog about is relevant, please speak with me ahead of time. Students are expected to pay close attention to what their peers have posted on the blog and to make comments on what they read. The use of this blog will hopefully prove to be a valuable learning tool for everyone in the class. By sharing our knowledge with one another through an open and interactive forum, we can learn much more both individually and as a class. Please ensure that whatever materials you post to the blog are appropriately cited. If you find an article on the web which you would like to bring to our attention</span></span><shape style="height: 590px; left: 0px; position: absolute; top: 0px; width: 618px;"><stroke></stroke></shape> please post the exact URL with reference to where the article has come from.Unknownnoreply@blogger.com0